RE/MAX – A sad estate of affairs

The blurred line between sales and marketing is a particular favourite of Markritique. Time and time again we see many a “Sales and Marketing Manager” fudge their way across that line, only to end up smudging their way across the line, or making a damn mess of it.

Whilst real estate may seem like an easy target, we assure you that we have held off the cheap shots and have instead waited until we can bring you this “cheep” shot.

Joe Raschilla from RE/MAX demonstrates that “spacious” is not only an overly used adjective for the industry, but one that can also be used to describe the brains of its representatives. His recent listing of a “SO CHEEP” Yokine townhouse allows us to show you why sales persons should not be charged with the production of marketing material.

Kudos to Joe though, as he also puts his hand up and admits guilt by supplying his name, principal place of business, mobile phone number and photograph alongside the blunder in his property listing. Thanks also to realestate.com.au for their “Click to Contact Agent” function which allows us to get in touch with Joe and let him know about the literacy short courses that are running in his area.

Perhaps we are being too harsh on Joe, and he really does know his ads from his elbow. If Markritique sees “Shabby Cheep” as a new interior design buzzword in Vogue Living, we ourselves will take out a classified proclaiming “Wow!”