Markritique was very excited when we heard that Tiffany & Co. was coming to Perth. Apart from the obvious, we were looking forward to a sophisticated, world-class marketing exercise to go with the sophisticated, world-class brand name and image. Instead we got hot chocolate in paper cups. PAPER CUPS. Adding insult to serious marketing injury, the hot chocolate ran out (and there is nothing as sad as seeing people grab for empty paper cups simply because they are blue, and carry the name Tiffany).
Even if there had been enough hot chocolate, I just cannot imagine that Tiffany & Co. Marketing Vice-President Caroline Naggiar would think it was a good idea to have every rubbish bin for 100m in every direction overflowing with Tiffany branding. This was a diamond-set 24 carat gold clanger which should have reverberated all the way back to quaintly-named Parsippany, the New Jersey suburb where Tiffany & Co. has its head office.
And whoever came up with the paper cups idea should have their jewels (family and otherwise) cut off – or out, as the case may be.
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